The profusion of choice today in private sectors, has been both good and bad for the consumer. Good, because quality choice really follows the coming of age of any industry and more so in healthcare. But given the absence of compliance of strict regulatory and quality standards, an abundance of choice also gives a free run to dubious health facilities run by urban quacks.
The survey of India's most trusted hospitals would help the consumer separate the wheat from the chaff in the various disciplines of cardiology, neurology, ophthalmology, oncology, etc. The result of this exercise would offer critical clues to consumers in choosing their best healthcare destination.
With regards to this, Ipsos has been approached to share a proposal, to conduct a survey among decision maker of the household who takes decision in choosing healthcare/ doctor for treatment.
Through this document, we outline our methodology, approach, timeline and the investments required for conducting this study.
The profusion of choice today, in both private and public sectors, has been both good and bad for the consumer. Good, because quality choice really follows the coming of age of any industry and more so in healthcare.
The Survey, How It Was Done - The third Reader’s Digest Trusted Hospital survey features an exhaustive list of private hospitals from across seven Indian cities and in 15 specializations.