The Reader's Digest Trusted Hospital survey conducted by Ipsos, one of the world's leading research agencies surveyed 3,600 respondents across 6 Indian cities-Delhi NCR, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad—to identify the most trusted private hospitals in the country.The research was split into 3 major modules: desk research, perceptual survey followed by analysis and ranking process. A comprehensive list of private hospitals was collated from the 2020 perceptual survey. Only private hospitals with at least 3 or more specialty services were included in the list. An online questionnaire was administered to selected respondents.Respondents were asked to rank the top 5 private hospitals and select the most trusted hospital across specialties in their own city. The parameters used for rating the most trusted specialty hospitals were: capability & credibility of the doctors, hospital infrastructure, ethical practices, affordability, transparency and procedure recommendations, cleanliness and overall reputation. Respondents were asked to rate the above parameters on a scale of 1 to 5 for each most trusted hospital against each specialty.To arrive at the final ranking, hospitals receiving less than 10 responses were excluded from the ranking, and the weighted mean was calculated, the importance of various parameters using regression was calculated to arrive at the importance of each parameter. Using weightage, the composite score for each hospital was calculated for arriving at most trusted hospital. This survey hopes to guide patients to the right healthcare destination, without compromising on trust and faith.
The profusion of choice today, in both private and public sectors, has been both good and bad for the consumer. Good, because quality choice really follows the coming of age of any industry and more so in healthcare.
The Survey, How It Was Done - The third Reader’s Digest Trusted Hospital survey features an exhaustive list of private hospitals from across seven Indian cities and in 15 specializations.