Study Background

For the past 24 years, the Reader’s Digest Trusted Brands survey has uncovered India’s most trustworthy brands and this study has established its reputation as a premier consumer-based and international measure of brand preference. This study primarily focuses on finding out which brands Indians trust the most. The aim of the survey is to provide an accurate reflection of consumer preferences and present new, relevant insights into consumer attitudes towards brands and companies in India.

• It provides an objective and reliable reference for consumers throughout the country. It shows which brands stand out above the others by consistently delivering on promises to satisfy their needs, deliver quality and has a positive image in eyes of consumers.
• The study awards brands across various parameters that define the notion of TRUST in the mind of the consumer.