Study Background

For the past 21 years, the Reader’s Digest Trusted Brands survey has uncovered India’s most trustworthy brands and this study has established its reputation as a premier consumer-based and international measure of brand preference. This study primarily focuses on finding out which brands Indians trust the most.

It provides an objective and reliable reference for consumers throughout the country. It shows which brands stand out above the others by consistently delivering on a promises to satisfy their needs, deliver quality and has a positive image in eyes of consumers.

The study awards brands across various parameters that defines the notion of TRUST in the mind of the consumer.

Methodology

Ipsos ranks Third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research profe

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Study Background

For the past 20 years, the Reader's Digest Trusted Brands survey has uncovered India's most trust-worthy brands...

Read More...