Survey Methodology Summary

Biobrain conducted an online survey to identify the Most Trusted Brands across India. The survey targeted individuals aged 18 and above who are either decision-makers or influencers in purchasing products and services across 33 selected brand categories. The survey was hosted on Biobrain’s secure server and administered using its proprietary panel, ensuring demographic representation across 10 major cities.

This comprehensive methodology ensures a robust, diverse, and representative sample, enabling reliable insights into brand trust across urban India.

Most Trusted Brand Survey: Analysis Approach

To assess brand trust in a comprehensive and market-relevant manner, the analysis approach combines consumer sentiment (Subjective) with brand presence in the market (Objective). The process begins with gathering consumer perceptions through structured survey responses, where participants evaluate brands on key trust attributes. These insights are then synthesized to understand how each brand is perceived within its category. To ensure the findings reflect real-world dynamics, the analysis also considers each brand’s market footprint. This dual-layered approach—merging perception with presence—enables a more realistic and strategic evaluation of brand trust. The final rankings highlight brands that are not only trusted by consumers but also hold significant influence in the marketplace.