They Took Their Film to the Streets-And Built an Audience From Scratch

In a film industry that rarely makes space for outsiders, Tanmaya Shekhar and Molshri rewrote the rules—taking their story to the streets, and finding an audience along the way.

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In a film industry that rarely makes space for outsiders, Tanmaya Shekhar and Molshri rewrote the rules—taking their story to the streets, and finding an audience along the way.

Cinema rarely affords the luxury of solitude. Unlike painting or writing, it demands collaboration, resources and, increasingly, the ability to compete for attention in a crowded, fast-scrolling world. Since the Covid pandemic, big-budget action spectacles have dominated Indian screens, leaving smaller independent films struggling to be seen. Yet some filmmakers are choosing not to wait for permission—but to create their own path.

Earlier this year, director Tanmaya Shekhar and actress Molshri did just that with Nukkad Naatak (Street Play), a film they made and financed independently, without studio backing. Ahead of its release on 27 February, they turned to social media—and the open road. Securing a theatrical release for a film made by newcomers without industry connections is no small feat, and to drum up publicity for it, Shekhar and Molshri embarked on a five-week cross-country trip in a caravan.

Their story begins far from the film sets they now inhabit. Hailing from Kanpur, Shekhar was expected to become an engineer. “My father was a professor of engineering at IIT-Kanpur. I studied engineering, and eventually moved to the U.S. in 2012 for a data science job,” he says. But something shifted there. “I met young people who were unapologetically pursuing creative paths like painting and sculpture … That exposure changed my perspective.”

Shekhar quit his job and began assisting on film sets, but the decision to leave that life behind was not easily understood at home. “It was like the ‘Then-versus-Now’ meme… Initially, they couldn’t understand why I left such a well-paying job,” he recalls. What they did recognise, eventually, was his persistence. “No one in my family came from a creative background,” Shekhar remembers. “But they also saw I was not giving up. Event...

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