#ChallengeAccepted: What Is The Trend All About And How Is It Related To Protests In Turkey?

From Hollywood celebrities to Indian actors and politicians, women from all walks of life are posting their black-and-white photos on social media. But, why?

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From Hollywood celebrities to Indian actors and politicians, women from all walks of life are posting their black-and-white photos on social media. But, why?

A unique challenge is doing the rounds on social media. Women across the world have been posting their black-and-white photos, mostly on Instagram, with the hashtags #challengeaccepted and #womensupportingwomen and nominating other women to do the same.

The challenge, which seems to have caught on after Brazilian journalist and television presenter Ana Paula Padrao posted her black-and-white photo with #womensupportingwomen on 17 July, has got the social media divided. Some are scoffing at it as yet another example of social media activism that fails to translate into anything concrete while others are looking at it as a starting point—to talk about women’s issues and women empowerment.

Here, we track the challenge and the conversation around it:

1. Initially, many social media enthusiasts thought the #challengeaccepted trend took off in Turkey where women have been sharing black-and-white images to raise awareness about violence against women. However, according to Instagram, posts on femicide in Turkey go back to early July while the #challengeaccepted trend picked up only in mid-July, first in Brazil and then in the US.

2. However, the #challengeaccepted trend is now making people look up what exactly is happening in Turkey. The alleged murder of a 27-year-old university student, Pinar Gültekin, by her ‘jealous’ ex-boyfriend led to women in Turkey taking to streets and social media to protest against violence ag...

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