What Critical Parlour Aunties Taught Me

A facial is about anything but pampering yourself

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A facial is about anything but pampering yourself

Like every other average Indian woman, I was in an abusive relationship with my parlour aunty. The more she complained about my skin, hair and toenails, the more I felt compelled to seek her approval. Facials, hair spas, pedicures, I did them all with steadfast regularity. But nothing seemed to please her. The hairstylist bhaiyya was no different—my hair was too thin, too dry and I always seemed to be using the wrong shampoo and conditioner, even when it was recommended by him.

For years, I suffered the tirade of insults smilingly—mostly because I had the good sense not to argue with a person holding hot wax or a pair of sharp scissors. All of this changed when I became pregnant. The constant discomfort of a human being resting on my bladder made me a no-nonsense person. Aunty and bhaiyya could stuff their “advice” in a sock. I made the dryness of my skin and the lack of lustre in my hair into symptoms of pregnancy and, hence, not to be commented on, let alone be mocked at.

You could argue that the whole beauty industry is premised on the notion that you the consumer is lacking, and therefore, using such-and-such product will magically transform you into a happy, confident and extraordinarily beautiful person. I understand this—and on most days, I am happy being lied to. What I don’t understand is why I had to be ‘not good enough’ to want to be better (looking)?

You could say, that is a moot point. How would advertisers get you to buy something if they didn’t convince you that you absolutely need it to function as a normal human being in civilized society? But if you, like me, pore over dozens of Amazon reviews, you would know that anyone who claims that the product has managed to marginally improve whatever it was supposed to has made the best case for the product. Clearly, we’re not looking for magical transformations, we just want to feel good marginally.

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