Game, Set, Match

Decoding dating apps for those who want to explore companionship online

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Decoding dating apps for those who want to explore companionship online

 "These things don't work. You know that, right?" my newly single friend said, sounding a tad grumpy. I ignored him and focused on the dating app on my phone, swiping left once, twice, three times, in the hope of spotting a decent profile. "I tried for a bit, but not one match," he added. I rolled my eyes and continued. You never know who is behind the next swipe. He could be THE one.

What am I doing on a dating app? I succumbed to persuasive friends who wanted me to "explore and get out there". So, I did the easiest thing possible. I downloaded an online dating app and got going. I was surprised by how much I liked the experience; they felt so different from drab matrimonial websites crowded with people looking for clichés. While vigilance is key, these apps have enough filters to weed out unsavoury elements. Since then, there have been a few hits amid a barrage of misses, many great conversations and a lot of laughs. "There are parallels with real life," says marriage and family therapist Dr Maitri Chand. "With the convenience and the instant gratification superimposed."

If matrimonial websites changed the world of matchmaking in the past decade or more, dating apps have taken things up a notch. There is something for everyone: the lonely hearts, determined singletons, serial daters, even marriage-seekers. Taru Kapoor, head of Tinder India, feels that our society is "undergoing an interesting transition with the new generation craving and commanding more control over their choices and decisions". The connection, then, happens through similar sets of interests, education, profession or perhaps even a love for Kafka, says Sumesh Menon, co-founder and CEO, Woo. And that is the intrinsic part of the experience.

These apps transcend age as well as recognizing the needs of those in their 40s or 50s, who are single or divorced and ready to go out into the world. "Our pace of life is only getting faster. Isolat...

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